ABOUT US

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!

JOB SUMMARY

The Area Manager oversees performance across 7--12 clubs within an assigned district. Reporting to the Regional Vice President, this role is a highly visible, inclub leader accountable for driving financial results, delivering a strong and consistent member experience, and building high performing General Manager teams. The Area Manager leads through presence, coaching, and accountability, ensuring company standards, values, and operating practices are executed consistently across all locations.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Drive district membership, retention and fitness performance through strong leadership and execution.
• Recruit, hire, develop, and retain high-performing General Managers and leadership teams.
• Provide ongoing coaching, performance feedback, and development planning; address performance gaps when needed.
• Ensure clubs consistently meet operational, safety, cleanliness, and brand standards.
• Build a collaborative, accountable, and inclusive team culture that reflects company values.
• Lead and deliver training for General Managers and club teams, reinforcing sales capability, execution, and accountability across the district.
• Oversee, execute, and evaluate district level pilots and initiatives across fitness, sales, pricing, and club refresh and remodel efforts, ensuring successful implementation, measurable results, and clear recommendations for scaling.
• Resolve escalated member concerns and implement sustainable improvements.
• Ensure consistent execution of company policies, SOPs, and initiatives across all clubs.
• Oversee labor management, timekeeping practices, and compliance requirements.
• Partner with sales and fitness leaders to improve capability, results, and accountability.
• Support local marketing, events, and community engagement efforts.
• Own district and club performance against budget and P&L targets.
• Analyze performance trends, identify risks and opportunities, and implement corrective actions.
• Provide regular business updates, insights, and recommendations to the Regional Vice President.
• Support decisions related to staffing, pricing, promotions, and facility investments.
• Communicate strategy clearly and model behaviors that reinforce a strong member and team experience.
• Lead and support change initiatives, including new club openings, transitions, and special projects.

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• 3--5 years of progressive leadership experience managing teams of at least 5 team members, with demonstrated results and increasing scope of responsibility.
• Internal candidates must be in good standing and have a demonstrated record of high performance within the organization, with sustained results and demonstrated readiness for expanded responsibility.
• Must reside in the assigned market or be able to maintain a regular, in market presence throughout the week.
• Ability to work a flexible schedule, including early mornings, evenings, weekends, and holidays, as business needs require.
• Strong business and financial acumen, including experience managing P&L performance, budgets, and operating metrics.
• Ability to recruit, assess, and develop management talent, address performance issues clearly, fairly, and constructively.
• Strong analytical skills with the ability to interpret data, identify trends, and take action.
• Effective communication skills, including the ability to set expectations, provide feedback, and influence across levels.
• Working knowledge of labor management, compliance requirements, and employment practices.
• Proficiency with standard business systems, reporting tools, and Microsoft Office applications.
• Comfort leading through change, ambiguity, and competing priorities.
• Strong planning, prioritization, and time management skills across multiple sites.

Preferred Knowledge, Skills & Abilities

• Prior experience in the fitness industry strongly preferred.
• Prior experience managing in a multi-unit environment strongly preferred.

Physical Demands/ Environmental Conditions

• Regularly required to work onsite in club environments, including offices, fitness floors, locker rooms, and common areas.
• Ability to move throughout clubs for extended periods.
• Frequent interaction with team members, members, and vendors in an active, public setting.
• Ability to communicate clearly in person, by phone, and via electronic devices.
• Ability to use computers and standard business equipment to review reports, prepare communications, and enter data.

Travel Requirement

• Role requires frequent, ongoing presence in assigned clubs throughout the workweek to effectively lead teams and manage operations.
• Willingness to travel periodically by air and car to support meetings, events, and business priorities.

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• 3--5 years of progressive leadership experience managing teams of at least 5 team members, with demonstrated results and increasing scope of responsibility.
• Internal candidates must be in good standing and have a demonstrated record of high performance within the organization, with sustained results and demonstrated readiness for expanded responsibility.
• Must reside in the assigned market or be able to maintain a regular, in market presence throughout the week.
• Ability to work a flexible schedule, including early mornings, evenings, weekends, and holidays, as business needs require.
• Strong business and financial acumen, including experience managing P&L performance, budgets, and operating metrics.
• Ability to recruit, assess, and develop management talent, address performance issues clearly, fairly, and constructively.
• Strong analytical skills with the ability to interpret data, identify trends, and take action.
• Effective communication skills, including the ability to set expectations, provide feedback, and influence across levels.
• Working knowledge of labor management, compliance requirements, and employment practices.
• Proficiency with standard business systems, reporting tools, and Microsoft Office applications.
• Comfort leading through change, ambiguity, and competing priorities.
• Strong planning, prioritization, and time management skills across multiple sites.

Preferred Knowledge, Skills & Abilities

• Prior experience in the fitness industry strongly preferred.
• Prior experience managing in a multi-unit environment strongly preferred.

Physical Demands/ Environmental Conditions

• Regularly required to work onsite in club environments, including offices, fitness floors, locker rooms, and common areas.
• Ability to move throughout clubs for extended periods.
• Frequent interaction with team members, members, and vendors in an active, public setting.
• Ability to communicate clearly in person, by phone, and via electronic devices.
• Ability to use computers and standard business equipment to review reports, prepare communications, and enter data.

Travel Requirement

• Role requires frequent, ongoing presence in assigned clubs throughout the workweek to effectively lead teams and manage operations.
• Willingness to travel periodically by air and car to support meetings, events, and business priorities.