General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.

Position: B&FS Regional Manager CARICAM

Markets: CARICAM

Reports to:  Commercial Leader – B&FS

 

Mission
Drive incremental volume in CARICAM across Foodservice and Bakery Sales by building new business, expanding key customers, and leading a team to convert whitespace through a distributor/customer ecosystem. In addition to the core deliverables, the role is responsible for developing, planning and executing short-to-mid-term sales strategies and achieving objectives including Net Sales growth, Trade and Marketing spend budget execution and Delivered Margin growth for all brands under General Mills.

 

Must-have capabilities

• Commercial growth muscle: Prospecting, whitespace identification, pipeline discipline, and closing through a distributor/customer ecosystem, including opening new markets and activating sellers.
• Customer leadership: Builds trust fast, runs strong joint business conversations, and translates customer needs into executable growth plans.
• People leadership: Sets clear priorities, coaches to capability, and drives a consistent execution cadence and culture of accountability.

Must-have outcomes

• New whitespace pipeline created and progressed to wins (with clear funnel visibility)
• New-market engagement plan built and executed with internal sales + distributor partners
• Key-customer growth plans executed (Foodservice + Bakery)
• Team execution cadence established (pipeline reviews, customer business reviews, forecast rhythm)

Responsibilities

• Own the annual commercial plan for CARICAM across Foodservice and Bakery, including growth priorities, resource allocation, and operating cadence to deliver profitable growth.
• Define whitespace and new-market opportunities, translate them into target lists and plays, and engage internal sales and distributor partners to activate and win in those markets.
• Lead execution of the market sales plan, ensuring priorities, targets, and scorecards are clear and progress is visible through a disciplined pipeline/forecast rhythm.
• Build and maintain effective customer relationships; lead joint business conversations that convert customer needs into growth plans and execution commitments.
• Lead a collaborative approach across market leadership and cross-functional partners to deliver results while managing budget and costs.
• Drive core commercial routines (pipeline management, customer business reviews, market reporting) and continuously improve the quality of insights and follow-through.

Experience Consultative sales experience in Foodservice, Bakery, or similar distributor-led models

• Demonstrated mastery of consultative selling, prospecting, networking, and negotiation
• Proven ability to operate across funnel activities (prospecting, qualifying, negotiation, account penetration)
• Strong analytical skills; can translate data into clear actions and choices
• Prior experience leading or supervising others; effective coaching and development
• Proficient with Microsoft Office (Outlook, Word, Excel, SharePoint, PowerPoint)
• Bilingual (Spanish / English)

Education

• Bachelor’s Degree in related field; MBA is an advantage 

• Experience in CPG (or related) industry
• Fluent in English and Spanish, verbally and written.

 

Preferred qualifications

• Ideal candidate should have 10 years of professional experience 
• Proven track record of developing sales and strong customer relationships as well as developing and implementing trade initiatives 
• Full understanding of respective market environment – Food Service & Bakery
• Strong influencing skills 
• Strong negotiation and presentation skills 

 

 

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

 

Salary Range

The salary range for this position is $93700.00 - $140700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.